Loop Print

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The company, which is based near Kelham Island in Sheffield and has been established for over 40 years, wanted a dynamic new name and image to reflect its modern approach and to enable it to re-position itself for future growth.

“We started thinking about updating our image after the floods of Summer 2007, which meant we had to invest heavily in new equipment, machinery and the refurbishment of our factory,” explains Chris Gray, managing director of Loop.  “At the same time, this was a great opportunity to have a fresh look at all our areas of operation, including our branding.”

The company worked closely with Paul Garnett of Business Link, to look at implementing new systems and procedures to improve its operations.  Paul also put them in touch with Designing Demand, which provides design and marketing support to businesses that is 50 per cent funded.  The company recognized the importance of choosing a name and brand identify that reflected its core values and asked its customers what they thought of a number of different options.

Chris Gray explains: "It was really important to us that we chose a name that meant something to our customers. We did lots of research with customers to find out what they really want from a printer and the number one priority was to be kept in the loop.  The new name demonstrates our commitment to great customer service and the investment we have made, backed up by the rebrand and refocus of our business means we are in an even better position to move the company forward."

The new branding marks a two and a half year programme of reinvestment following the flood and an era of real change for the company.

After the flood, South Yorkshire Printers reinvested almost £1.5m into new equipment and technology.   This meant they were up and running with their own printing presses within three months. As part of the way forward, South Yorkshire Printers took on board lean manufacturing techniques, working alongside Vision in Print, which made them focus on their systems and processes.

Chris Gray explains: “All our staff were involved in the changes we have made which have revolutionised our quoting, order processing and system for tracking jobs.  We have always had a strong commitment to customer service, but now we provide a service where customers really are kept in the loop every step of the way, currently implementing bespoke software to inform the customer when the job will be on the press and can track its progress – it’s a really important part of our customers care and we are committed to it!”