To help the understanding of print we’ve put together a brief list of common terms from our usual vocabulary

A Sizes:
Most common paper sizes used for general printing, stationery and publications.

B Sizes:
Less common paper sizes which are used mainly for bigger jobs, e.g. posters, wall charts etc.

Printing where the colour continues right up to the edge of the paper. What happens when you have a cut!

Blind Emboss:
Process of raising letters or designs on card or tough paper onto which no printed image has been added.

To impress or stamp a design upon a cover. The design can be blocked in colour inks, gold leaf or metal foil.

C Sizes:
Paper sizes used for envelopes, designed to take A size paper.

Case Bound:
A hardback book made with a stiff outer covers. Case bound books are usually covered with cloth, vinyl or leather.

Letters which stand for Cyan, Magenta, Yellow and Black (K). K is used for black to eliminate confusion with blue. Full colour printed images are made up of these component colours.

Colour Separation:
Process by which an image is separated into the four colours for print production.

When the middle pages of a folded section extend slightly beyond the outside pages. 

Crop Marks:
Printed lines on the edge of paper indicating where the paper should be cut to produce the correct page size.

Image pressed into paper so it lies below the surface.

A shaped cut out leaflet or brochure.

Digital Printing:
Printing straight from electronic artwork (no plates used as with litho print). Typically printed out of four colour process. It's ideal for short runs up to about the 1,000 mark.

Digital Proofing:
Proofing direct from digital files instead of using film.

Dots per inch which indicate the resolution of images. The more dots per inch, the higher the resolution and the better quality the image.

Printing on both sides of a sheet of paper. Term applies to digital printing presses.

An image printed in two colours rather than one.

Drilling of holes in literature which will allow insertion over rings in a binder.

A sample of a proposed job made up with the actual materials and cut to size to show bulk, etc. 

The process of raising letters or designs on card or tough paper already printed.

Encapsulated Postscript File. This is a file format which can be read across different programs on MAC or PC computers.

A set of letters, numbers and symbols that share a unified design. The design is called a typeface.

Four Colour Process:
Full colour printing using four constituent colours: Cyan, Yellow, Magenta and Black.

Grammes per square metre. Standard measure of paper weight.

Grain of the Paper:
Machine-made paper is made up of many fibres, which in general, tend to line up in one direction due to the nature of the process. This produces a preferred direction or grain, along which it is easier to fold, bend or tear paper.

Spots or imperfections in printed items due to dirt on press, dried ink, paper particles etc.

Tips and advice when supplying artwork. Please make sure all support files are included, with fonts.

  • Where possible, please convert text to curves/paths/outlines.
  • Try to link all support files to the document and avoid embedding items.
  • Jobs should ideally be supplied as individual pages, rather than being imposed, as our software will take care of this.
  • Please make sure all images are supplied as CMYK for full colour work.
  • Create PDF files to include all bleed (at least 3mm) and embed all fonts.
  • We can accept files via e-mail, FTP, CD/DVD and memory stick. Proofing will usually be via e-mail, however hard copy proofs can be supplied on request.
  • A hard copy print-out of the job when supplying artwork is big help.

Paper Sizes

Actual finished paper sizes: 

  • A1 841mm x 594mm
  • A2 420mm x 594mm
  • A3 420mm x 297mm
  • A4 297mm x 210mm
  • A5 210mm x 148mm
  • A6 148mm x 105mm
  • B5 250mm x 176mm
  • Programme 240mm x 170mm

Industry Standard Mill / Merchant sizes available are:

  • SRA3 320mm x 450mm
  • SRA2 450mm x 640mm
  • SRA1 640mm x 900mm
  • SRA0 900mm x 1280mm
  • B2 520mm x 720mm
  • B1 720mm x 1020mm
  • MO 480mm x 650mm
  • 6pp A4 640mm x 335mm